1. Introduction

Welcome to Tifae (“Tifae”, “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit www.tifae.com (the “Site”) and when you interact with us, including when you purchase our products, sign up for our newsletter, or contact our customer care team.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

2. Who we are

Website: www.tifae.com
Brand: Tifae

For questions about this Privacy Policy or our data practices, you can contact us at:

3. Information we collect

The type of information we collect depends on how you interact with our Site and services.

3.1 Information you provide to us directly

When you use our Site or interact with us, you may provide:

• Account information: your name, email address, password, billing and shipping addresses, and phone number (if provided).
• Order and payment information: products purchased, order history, billing and shipping details, and payment method details (note that payment card data is processed by our payment providers and is not stored in full on our servers).
• Customer support and communication: messages you send via our contact form, email, or social media, responses to surveys, reviews, or feedback.
• Marketing preferences: newsletter subscription status and your preferences on how we contact you.

You can choose not to provide certain information, but this may restrict your ability to use some features (for example, we cannot process an order without a shipping address).

3.2 Information we collect automatically

When you visit www.tifae.com, we may automatically collect:

• Device and usage data: IP address, browser type and version, device type, operating system, referring pages/websites, pages visited, time spent on pages, click paths, and general location based on IP (e.g., country or city).
• Cookies and similar technologies: we use cookies, pixels, and similar technologies to remember your preferences and cart contents, keep you logged in, analyze traffic and performance, and personalize content where appropriate.

For more information, please see our Cookie Policy.

3.3 Information from third parties

We may receive information about you from:

• Payment providers: payment confirmation, status, and limited payment details.
• Delivery and logistics partners: tracking updates and delivery status.
• Analytics and advertising partners: aggregated or anonymized statistics about traffic, conversions, and campaigns.
• Social media platforms: if you interact with us through social media or use social login, we may receive data depending on your privacy settings on those platforms.

4. How we use your information

We use your information for the following purposes:

• To process and fulfill your orders: manage payments, shipping, and delivery; send order confirmations, invoices, and updates; and handle returns, refunds, and exchanges.
• To provide and improve our services: operate and maintain the Site, fix bugs, improve performance, and develop new products, features, and experiences.
• To communicate with you: respond to questions and customer service requests; send important operational emails (e.g., order updates, security notices); and send marketing communications if you have opted in.
• For personalization and marketing: show content and offers that may be relevant to you, and measure the effectiveness of campaigns and promotions.
• For security and legal compliance: protect our Site and business from fraud and abuse; comply with legal obligations (tax, accounting, consumer protection laws); and enforce our Terms & Conditions and other agreements.

Where applicable (for example under GDPR / UK GDPR), we process your personal data on one or more of the following legal bases:

• Performance of a contract (e.g., to fulfill your order).
• Consent (e.g., for marketing communications and some cookies).
• Compliance with a legal obligation.
• Legitimate interests (e.g., to improve services, prevent fraud, and maintain security).

5. Cookies and similar technologies

We use cookies and similar technologies to operate the Site and enhance your experience. Cookies are small text files stored on your device.

The main types of cookies we use include:

• Strictly necessary cookies: required for the website to function (e.g., cart, checkout, security).
• Performance & analytics cookies: help us understand how visitors use the Site.
• Functional cookies: remember your preferences (e.g., language, region).
• Advertising & social media cookies: used for remarketing, social sharing, and interest-based ads (where applicable).

You can manage cookies through your browser settings and, where required by law, through our cookie banner or preference center. For more details, please refer to our Cookie Policy.

6. How we share your information

We do not sell your personal information. We may share your information with:

• Service providers and partners: payment processors, shipping and logistics companies, IT and hosting providers, analytics and marketing tools, and customer support tools. They receive only the data necessary to perform their services and are required to protect it.
• Legal and regulatory authorities: when required by law, court order, or legal process, or to protect our rights, property, and safety, or that of our customers or others.
• Business transfers: in connection with a merger, acquisition, restructuring, or sale of assets, your data may be transferred as part of the transaction.

Where we share data with service providers outside the UK/EEA, we take steps required by law to ensure your data is adequately protected (for example, by using standard contractual clauses).

7. How long we keep your information

We keep your information only for as long as necessary for the purposes described in this Privacy Policy, including to:

• Fulfill orders and provide services.
• Comply with legal, tax, and accounting requirements.
• Handle disputes and enforce our agreements.

Retention periods vary depending on the type of data. For example:

• Order and transaction records: kept for the period required by tax and accounting laws.
• Account information: kept while your account is active; deleted or anonymized after a period of inactivity, subject to legal obligations.
• Marketing data: kept until you unsubscribe or ask us to delete it.

When we no longer need your personal data, we will delete or anonymize it.

8. How we protect your information

We use appropriate technical and organizational security measures to protect your personal data, including secure servers, access controls, and regular monitoring for suspicious activity.

However, no method of transmission or storage on the internet is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential and restricting access to your devices.

9. Your rights and choices

Depending on your location and applicable law (for example, under GDPR / UK GDPR or CCPA), you may have some or all of the following rights:

• Right of access – to request a copy of your personal data we hold.
• Right to correction – to request that we correct incomplete or inaccurate data.
• Right to deletion – to ask us to delete your data in certain circumstances.
• Right to restriction – to request that we limit processing of your data.
• Right to data portability – to receive your data in a commonly used format and/or have it transferred to another controller.
• Right to object – to object to certain types of processing, including direct marketing.
• Right to withdraw consent – where processing is based on consent, you may withdraw that consent at any time.

You can exercise these rights by contacting us at info@tifae.com. We may need to verify your identity before fulfilling your request and will respond within the time required by applicable law.

9.1 Marketing communications

If you no longer wish to receive marketing emails from us, you can:

• Click the “unsubscribe” link at the bottom of any marketing email.
• Contact us at info@tifae.com and ask to be removed from our mailing list.

Even if you unsubscribe from marketing communications, we may still send you non-marketing messages, such as order confirmations or important service notifications.

9.2 Cookies & tracking

You can manage cookies through your browser settings and, where available, through our cookie banner or preference tools. Please note that blocking certain cookies may affect the functionality of the Site (for example, keeping items in your cart).

10. Children’s privacy

Our Site and products are not directed to children under the age of 13 (or another minimum age under applicable law), and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal data, please contact us and we will take steps to delete such information where required by law.

11. Third-party websites and services

Our Site may contain links to third-party websites or services (for example, payment providers, social media, or partner sites). We are not responsible for the privacy practices or content of those third parties.

We encourage you to review the privacy policies of any third-party sites you visit.

12. International transfers

Because we operate and work with partners in different countries, your personal data may be transferred and processed outside your country of residence, including in countries that may have different data protection laws.

Where required, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms, to protect your personal data in line with applicable law.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services.

When we make changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email or by a notice on the Site.

We encourage you to review this Privacy Policy regularly to stay informed about how we handle your information.

14. How to contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us at: