Cookie Policy
This Cookie Policy explains how Tifae Group Ltd uses cookies and similar technologies on www.tifae.com.
1. Introduction
We use cookies and similar technologies (collectively “cookies”) to provide, secure and improve our website, personalise content, show relevant advertising, and give you a better browsing experience. This page describes the types of cookies we use, why we use them, and how you can manage your choices.
Short summary: you can accept necessary cookies that make the site work, and choose whether to allow optional cookies for analytics, personalization and advertising. You can change your preferences at any time.
2. What are cookies?
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They can be “session” cookies (deleted when you close your browser) or “persistent” cookies (remain for a set time). Cookies can be set by the website you visit (first-party cookies) or by third parties (third-party cookies).
3. Why we use cookies
We use cookies for several reasons, including:
- Essential functionality: enable core features such as shopping cart, checkout, login and security.
- Performance & analytics: measure and analyze how visitors use the site to improve speed, navigation and content.
- Preferences & personalization: remember language, currency, and viewed products to tailor your experience.
- Marketing & advertising: deliver relevant ads and measure campaign performance.
- Fraud prevention & security: detect abuse and protect accounts and payments.
4. Cookie categories & examples
Below are the main cookie categories we use on the Site. Exact cookie names and durations may change; the table gives typical examples.
| Category | Purpose | Examples (typical) | Duration |
|---|---|---|---|
| Strictly necessary | Required for core site functions: account login, cart, checkout, security, cookie preference storage. | sessionid, woocommerce_items_in_cart, cookie_consent | Session – persistent (up to 1 year for some) |
| Performance & analytics | Collect anonymous usage metrics to improve site performance and content. | _ga, _gid, _gat (Google Analytics) | Usually 24 hours to 2 years |
| Functionality / Preferences | Remember preferences like language, currency, and personalised UI choices. | lang, currency, theme_pref | Persistent, commonly 30 days – 1 year |
| Marketing & advertising | Deliver ads relevant to you and measure ad performance across sites. | fr, IDE, test_cookie (Facebook/Google/DoubleClick) | 30 days – 2 years (or more for advertising identifiers) |
| Security & fraud prevention | Detect suspicious activity, prevent fraud, and secure user sessions. | __cf_bm (Cloudflare bot management), security_token | Short-lived (session) to several days |
Note: third-party cookies are set by external services (e.g., analytics, payment providers, social networks). We do not control exactly how third parties manage their cookies — consult their privacy/cookie pages for details.
5. Third-party services we use (examples)
Typical third-party providers on our Site may include:
- Analytics: Google Analytics (measures site traffic and performance).
- Advertising networks: Google Ads, Meta (Facebook) Ads for ad delivery and measurement.
- Payment providers: Stripe, PayPal (limited transaction cookies, we do not store full card data).
- Content delivery & security: Cloudflare or similar (performance and bot protection).
- Social plugins: If used, may set cookies when you interact with them.
To see and manage cookies set by these providers, consult their privacy/policy pages (for example, Google, Meta, Stripe sites).
6. Legal basis
Where applicable (for visitors in the UK / EEA), we rely on the following legal bases:
- Consent – for non-essential cookies such as analytics, advertising and personalization. You can give and withdraw consent at any time.
- Contract / legitimate interests – for necessary cookies that enable the service you requested (e.g., shopping cart) and for security/fraud prevention.
7. How to manage cookie preferences
You have choices about the cookies we use:
- Cookie banner / settings: use the cookie banner or settings tool on our Site to accept or reject optional cookies.
- Browser controls: most browsers allow you to block or delete cookies via settings (see your browser help for instructions). Blocking cookies may affect site functionality.
- Third-party opt-out: for advertising cookies, you can visit industry opt-out pages such as the Network Advertising Initiative or Your Online Choices, or use the ad settings in your Google or social accounts.
If you clear cookies from your browser or device, you may need to re-set your cookie preferences on our Site.
8. Consequences of disabling cookies
Disabling or blocking cookies may mean some parts of the site will not work correctly. For example:
- you may be unable to add items to your cart or complete checkout;
- your language, currency or other preferences may not be saved;
- you may see less relevant content and advertising;
- we may be less able to detect fraud and protect the site.
9. How long we keep cookie data
Cookie durations vary by cookie and provider. Some cookies expire at the end of your session; others persist for weeks or years. We retain analytics and aggregated logs to analyse trends and for legal/compliance purposes. See the cookie table above for typical durations.
10. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. When we make material changes we will update the “Last updated” date at the top and, where appropriate, notify users via the Site or email.
11. Contact us
If you have questions about our use of cookies or wish to exercise any privacy rights, contact us:
Company: TIFAE GROUP LTD (Company Number 16590226, incorporated in England & Wales)
Email: info@tifae.com
Website: www.tifae.com/customer-care/contact-us/
Include the page URL and a brief description of your question so we can respond promptly.
12. Useful third-party links
- Google Ads Settings — manage ad personalization via your Google account.
- Your Online Choices / EDAA — opt out of ad targeting in the EEA.
- Network Advertising Initiative (NAI) — opt-out tools for participating advertisers.
- Cookie management in browsers — see your browser’s help pages (Chrome, Firefox, Safari, Edge).
(Links above are examples — please search for the provider name to find their current opt-out or settings pages.)
